Running in Circles with Scissors

Another great example of not needing to show a car to promote a car.

Via poptartcreative

Awesome use of augmented reality by Swedish agency, Akestam Holst. It just won a Webby for the best use of augmented reality for ‘Sound of Football,’ an app created for the Pepsi Refresh campaign that let blind people ‘hear’ the ball so they could play the game.

Great talk by Grant McCracken spoke about the trend of  taking culture and remixing it to make new culture, Culturematic.

Aussies, time to reveal your softer side. Great integrated case study for Cornetto Enigma out of Australia.

Smart use of Twitter for Smart Car Argentina

Brilliant talk by Kevin Slavin on how our objects are becoming more human.

SQUID capitalizes on the Quantified Self trend we’ve seen with Nike+Fuelband and Jawbone’s UP, but takes it to the next level by adding it to your clothing. As a soccer player and marathon runner, this is very appealing to me and seems like less effort than a wristband. The t-shirt monitors muscle output and efficiency during workouts, and connects with an Android app and interactive website to track biofeedback and progress in real-time. I think this could be interesting for anyone trying to optimize their workouts or just track their basic health since it measures workouts and tracks a person’s progress over time.

“How we shape our tools and our tools shape us” - Great talk by Wilson Miner h/t @brainpicker from the Build Conference

I love this idea for Wimpy Burger out of South Africa: “Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille. ”

Doomtree Karaoke. Sweet.